Displaying 1 of 1 2009 Format: Book Author: Matthews, Joseph R. Title: The customer-focused library : re-inventing the library from the outside-in / Joseph R. Matthews. Publisher, Date: Santa Barbara, California : Libraries Unlimited, [2009] ©2009 Description: xviii, 95 pages : illustrations ; 26 cm illustration Subjects: Public libraries -- United States. Public services (Libraries) Library users. Libraries and community. Libraries -- Marketing. Organizational change. Notes: Includes bibliographical references and index. Contents: Traditional library thinking -- The constraints of tradition -- It's all about the customer -- Library as place -- The library collection -- Library services -- Information technology -- Library staffing -- Removing the shackles of tradition. LCCN: 2009026359 ISBN: 9781591588757 (pbk : alk. paper) 1591588758 (pbk : alk. paper) Other Number: 320193394 System Availability: 1 # System items in: 1 # Local items: 1 # Local items in: 1 Current Holds: 0 Place Request Add to My List Expand All | Collapse All Availability Large Cover Image Summary A top library consultant offers specific recommendations for helping libraries adapt to their changing role in the community. What is the future of the public library? How can libraries embrace the forces of change and provide the resources--and the resource-gathering environment--today's patrons want? The Customer-Focused Library: Re-Inventing the Library From the Outside-In answers these questions by proposing a transformative alternative, a reimagined library in which the collections, the services--even the building itself--are designed and built from the customer's perspective. Written by one of the country's foremost library consultants, The Customer-Focused Library shows how perceived threats to the traditional library model are in fact exciting opportunities for change. The book lays out the steps by which professionals and patrons together can help invent a new generation of libraries, with discussions of hiring guidelines, merchandizing, the library website, even the building plan itself. It is a proactive, consumer-based approach aimed at helping librarians focus on underexamined ideas, underexploited trends, underused assets, and the as-yet unvoiced needs of library consumers. Table of Contents Acknowledgmentsp. viiIntroductionp. ixChapter 1Traditional Library Thinkingp. 1Notesp. 5Chapter 2The Constraints of Traditionp. 7Notesp. 10Chapter 3It's All About the Customerp. 11What's in a Name?p. 11Who Is Your Customer?p. 12Benefit Segmentationp. 14Adding Valuep. 19Challengep. 20Action Planp. 23Conclusionp. 24Notesp. 24Chapter 4Library as Placep. 27Full-service Branch Librariesp. 28Unique or Narrowly Focused Librariesp. 30Community Children's Libraryp. 31Adult Community Libraryp. 31Shopping Mall Libraryp. 31The Experience Libraryp. 31Idea Storesp. 32DOKp. 32Convergencep. 33Adding Unique Functions/Activities in a Libraryp. 34A Teen Libraryp. 34Less Is Morep. 35Prototype Libraryp. 35An MDMp. 35Amenitiesp. 36Wayfindingp. 36Conclusionp. 37Notesp. 38Chapter 5The Library Collectionp. 39Merchandisingp. 40Organizing the Displaysp. 42Results of Merchandisingp. 44Obstacles to Merchandisingp. 45Implications of Merchandisingp. 45The Collectionp. 45The Online Catalogp. 46The Staffing Mixp. 46Space and Furnishingsp. 46Jargon and Traditionp. 47Conclusionp. 47Notesp. 47Chapter 6Library Servicesp. 49Visibilityp. 49Engagementp. 49Positive Feelings and Perceptionsp. 50Wayfindingp. 51The New Customerp. 52The Words We Usep. 52Dress Codep. 53Hoursp. 53Conclusionp. 53Notesp. 54Chapter 7Information Technologyp. 55The New Library Catalogp. 55The Library Web Sitep. 58Digital Contentp. 61IT Architecturep. 61Notesp. 62Chapter 8Library Staffingp. 63Recruiting Staffp. 63Developing Staffp. 64Energizing Staffp. 66Recognizing Staffp. 67Resistance to Changep. 67Uniformsp. 68Customer Servicep. 68Conclusionp. 71Notesp. 72Chapter 9Removing the Shackles of Traditionp. 73Walk the Walk!p. 75Where to Startp. 76Mission/Visionp. 78Embrace Innovationp. 79The Importance of Designp. 82The Keyp. 86Conclusionp. 87Notesp. 89Indexp. 91 Librarian's View Syndetics Unbound Displaying 1 of 1