Skip to main content
Displaying 1 of 1
The customer-focused library : re-inventing the library from the outside-in
2009
Availability
Large Cover Image
Summary

A top library consultant offers specific recommendations for helping libraries adapt to their changing role in the community.

What is the future of the public library? How can libraries embrace the forces of change and provide the resources--and the resource-gathering environment--today's patrons want? The Customer-Focused Library: Re-Inventing the Library From the Outside-In answers these questions by proposing a transformative alternative, a reimagined library in which the collections, the services--even the building itself--are designed and built from the customer's perspective.

Written by one of the country's foremost library consultants, The Customer-Focused Library shows how perceived threats to the traditional library model are in fact exciting opportunities for change. The book lays out the steps by which professionals and patrons together can help invent a new generation of libraries, with discussions of hiring guidelines, merchandizing, the library website, even the building plan itself. It is a proactive, consumer-based approach aimed at helping librarians focus on underexamined ideas, underexploited trends, underused assets, and the as-yet unvoiced needs of library consumers.

Table of Contents
Acknowledgmentsp. vii
Introductionp. ix
Chapter 1Traditional Library Thinkingp. 1
Notesp. 5
Chapter 2The Constraints of Traditionp. 7
Notesp. 10
Chapter 3It's All About the Customerp. 11
What's in a Name?p. 11
Who Is Your Customer?p. 12
Benefit Segmentationp. 14
Adding Valuep. 19
Challengep. 20
Action Planp. 23
Conclusionp. 24
Notesp. 24
Chapter 4Library as Placep. 27
Full-service Branch Librariesp. 28
Unique or Narrowly Focused Librariesp. 30
Community Children's Libraryp. 31
Adult Community Libraryp. 31
Shopping Mall Libraryp. 31
The Experience Libraryp. 31
Idea Storesp. 32
DOKp. 32
Convergencep. 33
Adding Unique Functions/Activities in a Libraryp. 34
A Teen Libraryp. 34
Less Is Morep. 35
Prototype Libraryp. 35
An MDMp. 35
Amenitiesp. 36
Wayfindingp. 36
Conclusionp. 37
Notesp. 38
Chapter 5The Library Collectionp. 39
Merchandisingp. 40
Organizing the Displaysp. 42
Results of Merchandisingp. 44
Obstacles to Merchandisingp. 45
Implications of Merchandisingp. 45
The Collectionp. 45
The Online Catalogp. 46
The Staffing Mixp. 46
Space and Furnishingsp. 46
Jargon and Traditionp. 47
Conclusionp. 47
Notesp. 47
Chapter 6Library Servicesp. 49
Visibilityp. 49
Engagementp. 49
Positive Feelings and Perceptionsp. 50
Wayfindingp. 51
The New Customerp. 52
The Words We Usep. 52
Dress Codep. 53
Hoursp. 53
Conclusionp. 53
Notesp. 54
Chapter 7Information Technologyp. 55
The New Library Catalogp. 55
The Library Web Sitep. 58
Digital Contentp. 61
IT Architecturep. 61
Notesp. 62
Chapter 8Library Staffingp. 63
Recruiting Staffp. 63
Developing Staffp. 64
Energizing Staffp. 66
Recognizing Staffp. 67
Resistance to Changep. 67
Uniformsp. 68
Customer Servicep. 68
Conclusionp. 71
Notesp. 72
Chapter 9Removing the Shackles of Traditionp. 73
Walk the Walk!p. 75
Where to Startp. 76
Mission/Visionp. 78
Embrace Innovationp. 79
The Importance of Designp. 82
The Keyp. 86
Conclusionp. 87
Notesp. 89
Indexp. 91
Librarian's View
Syndetics Unbound
Displaying 1 of 1