State Library of Louisiana Library System

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Marketing with social media : a LITA guide

2020

Format:	Book
Title:	Marketing with social media : a LITA guide / edited by Beth C. Thomsett-Scott.
Edition:	Second edition.
Publisher, Date:	Chicago : ALA, Neal-Schuman, 2020. ©2020
Description:	xi, 174 pages : illustrations ; 23 cm. illustration
Summary:	Libraries have added formats such as Snapchat, Tumblr, and Instagram to their arsenal of social network services. The essays in this book address the need to learn more about these services and how to use them in social media plans -- adapted from Preface.
Series:	A LITA guide LITA guides.
Subjects:	Libraries -- Marketing. Online social networks -- Library applications. Social media. Internet marketing.
Other Author:	Thomsett-Scott, Beth C., editor. Library and Information Technology Association (U.S.), issuing body. American Library Association, issuing body.
Notes:	"Library and Information Technology Association"--Cover. Includes bibliographical references and index.
Contents:	Creating a social media plan / Anita Riley Hall -- Using Snapchat as a marketing tool / Ilana Kingsley -- Tumblr for marketing and promoting libraries / Michelle Ashley Gohr -- Using Instagram in a marketing strategy / Ilana Kingsley -- Using memes to market libraries / Patti L. McCall -- Outreach and marketing using Twitter / Jose Guillermo "Memo" Cordova Silva, Carrie Moore, and Amy Vecchione -- Social media marketing with moving images / Katie Buehner -- Marketing effectively with a blog / Gabrielle "Abby" Annala -- Developing a social media plan for an archives / Julia Stringfellow -- Lessons from a newbie : exploring tools and finding help / Tina Irene Hager -- Choosing the best social network system for your library / Shae Martinez and Angie Bartula.
ISBN:	9780838916315 0838916317
Other Number:	1030268687
System Availability:	1
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Library Journal Review

Thomsett-Scott (head of the Engineering Lib., Pennsylvania State Univ.) updates her earlier work on using social media as a library marketing tool. She covered Facebook at length in the original edition, but here she explores newer platforms, including Snapchat, Twitter, Tumblr, and Instagram, and devotes chapters to GIFs, memes, and short-form videos. Each chapter introduces a platform, describes its functionality and best practices, and includes examples and assessment metrics. Thomsett-Scott also offers guidance for creating a social media plan and selecting a system, and provides helpful chapters aimed at archivists and novice social media users. However, topics such as web accessibility and copyright are only briefly mentioned, and the step-by-step instructions, though useful now, will swiftly become dated. VERDICT A useful primer on newer social media platforms, aimed at beginners. More advanced users should look elsewhere.--Rebekah Kati, Univ. of North Carolina, Chapel Hill

Summary

This all-new edition gathers a range of contributors to explore real-world uses of library marketing technology, perfect for novices ready to dive in as well as practitioners on the lookout for ways to improve existing efforts. Inside, librarians share insights on how they use their favorite social media tools to promote their library and build community. Applicable to all types of institutions, this guide

covers popular tools such as Snapchat, Tumblr, Instagram, Facebook, and Twitter; shares four easy-to-use tools for creating memes, tips for creating short videos, and ways to integrate blogs into social media; demonstrates how to use reaction GIFs and tagging to boost your Tumblr posts; shows how to tailor messages to communicate effectively with different generations and audiences; and includes screen shots, illustrations, sample social media policies to help you navigate controversies, and free online training resources.

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