Displaying 1 of 1 2015 Format: Book Author: Watson-Lakamp, Paula, author. Title: Marketing moxie for librarians : fresh ideas, proven techniques, and innovative approaches / Paula Watson-Lakamp. Publisher, Date: Santa Barbara, California ; Denver, Colorado1 : Libraries Unlimited, An Imprint of ABC-CLIO, LLC, [2015] Description: xii, 120 pages ; 26 cm Summary: One thing all libraries have in common is their mission to bring information to the masses. To be relevant in this new technological age, you must ramp up your marketing by thinking like a business. You need to identify your patrons and what keeps them coming back, as well as discovering ways to get more of them. Watson-Lakamp shows you how to set up a marketing plan-- without panicking. And maybe even while having fun. Subjects: Libraries -- Marketing. Notes: Includes bibliographical references (pages 111-115) and index. HOUSED IN REFERENCE. Contents: Getting your library in order -- Everyone is in marketing -- Promoting events and programs -- New twists on traditional techniques -- Get social with your library -- Social media best practices -- Other new technologies : video, QR codes and more -- Advocacy and fundraising -- Toolbox tidbits -- Final thoughts. LCCN: 2015001875 ISBN: 9781610698931 Other Number: 895731346 System Availability: 1 # System items in: 1 # Local items: 1 # Local items in: 1 Current Holds: 0 Place Request Add to My List Expand All | Collapse All Availability Librarian's View Syndetics Unbound Displaying 1 of 1