Creating a social media plan / Anita Riley Hall -- Using Snapchat as a marketing tool / Ilana Kingsley -- Tumblr for marketing and promoting libraries / Michelle Ashley Gohr -- Using Instagram in a marketing strategy / Ilana Kingsley -- Using memes to market libraries / Patti L. McCall -- Outreach and marketing using Twitter / Jose Guillermo "Memo" Cordova Silva, Carrie Moore, and Amy Vecchione -- Social media marketing with moving images / Katie Buehner -- Marketing effectively with a blog / Gabrielle "Abby" Annala -- Developing a social media plan for an archives / Julia Stringfellow -- Lessons from a newbie : exploring tools and finding help / Tina Irene Hager -- Choosing the best social network system for your library / Shae Martinez and Angie Bartula.
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